INCULCATING INNOVATIVE BEHAVIOUR AMONG STUDENTS: DETERMINANTS OF INNOVATION CULTURE IN MALAYSIAN HIGHER EDUCATION

Abstract

Globalisation has made many higher educational institutions reassess their educational contents and research activities in order to enhance innovation culture among students. Many universities now focus on research activities and research funding in raising their reputation and ranking which in turn will improve student intakes, external funding, and student marketability. This paper aims at developing a model of innovation culture which leads to innovative behaviours among students of higher education. Using a literature-derived questionnaire, data were collected from 1,008 undergraduate students from five public research universities in Malaysia. Findings from structural equation modelling analysis indicate that self-efficacy, effective communications, and climate for innovation are the determinants of a successful implementation of innovation culture while innovation culture positively and significantly influences student innovative behaviour.
Keywords: Innovation; innovative behaviour; organisational culture; higher education; Malaysia